We've launched a new print campaign for Honda. We needed to show the cars and we wanted to do it in a way that hadn't been done
before. Our idea was to take them from a real life situation and put them in a gallery – displaying the vehicle as a piece of art.

The roads featured in each
of the executions are modeled on sections of real roads. The best bits of road were chosen and
precisely rebuilt in a studio to be photographed.  For the Civic Type R ad belowType R enthusiasts across the UK
were asked to nominate their favourite driving roads and the winner, the A82,
has been immortalised in the campaign.

You can see the exact stretch of road at this web link. 'Our' bit of road is marked with the green arrow, not the red pointer.