The Guardian invests a lot of time and effort in making a comprehensive collection of audio content, which lives at guardian.co.uk/audio. 

The Guardian's editor, Alan Rusbridger, wanted to let more people know about this so we were briefed to heighten awareness of the site and to increase downloads.

We created a newspaper wrap for impact and single page ads for reminders for each of the top seven podcasts.

Using detailed collage illustration we told a story about what you can expect to get from these podcasts and brought each subject to life. Guardian podcasts are humorous and conversational.  We wanted the ads to depict this liveliness and irreverence.