The Truly International Platform Open Day
The Platform open day was held in our new event
space on Friday 24th July.
It was pretty amazing to finally meet 28 of the 40 candidates in the flesh in
London. Many of them had travelled long distances to be with us: from the USA,
Taiwan and Japan as well as from Germany, Belgium, Romania and from the Arctic
Circle. The candidates came from many different backgrounds including physical
computing, architecture and urban planning, model making, film, stop frame
animation, journalism, photography, digital graphics, spatial and product
design, economics, journalism, illustration and fine art.
The day kicked off at 11.00 am with a warm welcome from the Platform team as well
as an introduction to W+K from Tony and Kim plus their splendid drawings. There
was also a stunning array of biscuits to be enjoyed!
space on Friday 24th July.
It was pretty amazing to finally meet 28 of the 40 candidates in the flesh in
London. Many of them had travelled long distances to be with us: from the USA,
Taiwan and Japan as well as from Germany, Belgium, Romania and from the Arctic
Circle. The candidates came from many different backgrounds including physical
computing, architecture and urban planning, model making, film, stop frame
animation, journalism, photography, digital graphics, spatial and product
design, economics, journalism, illustration and fine art.
The day kicked off at 11.00 am with a warm welcome from the Platform team as well
as an introduction to W+K from Tony and Kim plus their splendid drawings. There
was also a stunning array of biscuits to be enjoyed!
Throughout the day we put the guys through their
paces with a series of tasks and interviews. Hopefully it was less like 'The Apprentice'
and a bit more 'Platform's Got Talent'!
The candidates were assessed by the Platform team as well as by an external
team of W+K people and some Platform patrons.
The day was exhausting but
tremendous fun and everyone seemed to get a lot from connecting face to face.
But don’t take our word for it; here’s some of the candidates' feedback on
their Platform experiences.
tremendous fun and everyone seemed to get a lot from connecting face to face.
But don’t take our word for it; here’s some of the candidates' feedback on
their Platform experiences.
‘But this is also exactly what makes it so exciting and appealing to me!
Getting to try things, and work with people I might not otherwise get the
chance to work with. I'm hoping it might give me a taste of things I haven't
even considered for the future. And if something like that takes hold of me
then I'm totally open to that.’
Will Hooke, U.K.
‘This was my first international experience in advertising with a really
involving process and I can say now, when I have time to look back and draw
some conclusions, that this kind of experiences is really the answer to how to
keep a balance between personal development and team work. Because I think this
kind of multicultural team effort has a lot to do with my personal development
and it is often the missing part of what I call creative education. I wish
there was an open day every single week 🙂
Thanks again and looking forward to seeing how the Platform grows, step by
step’.
‘This was my first international experience in advertising with a really
involving process and I can say now, when I have time to look back and draw
some conclusions, that this kind of experiences is really the answer to how to
keep a balance between personal development and team work. Because I think this
kind of multicultural team effort has a lot to do with my personal development
and it is often the missing part of what I call creative education. I wish
there was an open day every single week 🙂
Thanks again and looking forward to seeing how the Platform grows, step by
step’.
Elena Negrescu, Romania
We are holding the second open day at Wieden + Kennedy New York
this Friday for the remaining candidates. From the 40 candidates shortlisted we
will then be selecting the final twelve who will start at Platform on 09.09.09. The
final twelve will be announced on Monday 3rd August.
A huge thanks to everyone who participated or contributed to the open day. We
couldn’t have done it without you.
this Friday for the remaining candidates. From the 40 candidates shortlisted we
will then be selecting the final twelve who will start at Platform on 09.09.09. The
final twelve will be announced on Monday 3rd August.
A huge thanks to everyone who participated or contributed to the open day. We
couldn’t have done it without you.