Early this morning, we
(Tony D, David, Eze, Sermad and Karen) participated in a press launch for the
onedotzero annual festival at the BFI on the Southbank.  onedotzero is a
contemporary, digital arts organisation with a remit to promote innovation across
all forms of moving image. Their international festival has been the largest
dedicated digital film festival in the world for the last ten years and
kicks off its global tour on 9th September in London.

Here is Tony just before things got under way:

We have been appointed to create the brand identity for this year's festival –
which we presented (despite still being something of a work in progress!) to
the gathered press. 

This year's festival theme of 'convergence and
collaboration' inspired us to take advantage of onedotzero's vast fan base and
constant, online conversations to create this new identity. We have harnessed
dialogue from twitter, facebook, etc, and have channelled the content via
specially produced software devised by computational design wizard Karsten
Schmidt through colourful 'ribbons' that move organically as if alive.

These ribbons gravitate towards invisible paths that then spell out
onedotzero's font and logo.  It's tricky to explain – have a look at the
teaser below!

It's ever-changing and
totally live – and by the time the festival launches, we will have created a
fully interactive installation that anyone can play with.

For more info, see this piece in design week.