We'd recognise that typeface and '+' anywhere. 

Picture 4 

It's good to see we weren't excluded from the lovely little film made by a New Zealand agency slagging off 'cutting edge London creativity'. Wieden + Kennedy (or Sodom + Gomorrah) boasts its fair share of "skinny jeaned, thick rim spectacled creatives" so it would have hurt a bit to have been left out. Thanks guys. 

Here's the film.