To celebrate the completion of our recent LURPAK commercial, HLA and THE QUARRY took a few of us from the agency out for breakfast.

When I say ‘out for breakfast’ the actual idea was we’d make our own. Sausages. We’d make our own sausages. That was after we’d butchered the pig.

Truly. Here’s Simon, the director.

Surprisingly, it wasn’t as gruesome as it sounds. (Or looks). In fact, it was very educational.

The first thing I learned was that Ben looks like a proper butcher.

Whilst Matt managed to still look like Matt.

Anyway, first things first, you do need a real butcher.

Meet Phil…

Phil told us where they get their pigs. How they live, how they’re slaughtered. And how you know who slaughtered them. He told us where the different cuts and joints are located, and how to carve them.
By the time we came to making sausages we all had a great deal of respect for both the pig and Phil. Here’s the main event, making sausages. First Phil…

Then us…

(I’m the idiot in the middle trying to figure out how mine broke).

Told you he looked like a butcher.
Finally here are our breakfasts. Neat,eh?

A big thank you to HLA. A big thank you to the Quarry. (Great idea Bruce).

And a big thank you to the Blackfoot Butcher in Charlotte Place.