Our creative director Tony D is off in Japan on sabbatical. But he's obviously been reading the excellent Let My People go Surfing over Christmas to judge from the note he dropped me. 

Tony says,

Thought I'd give you a quote / thought for the year ahead from Yvon Chouinard's book:

"The owners and managers of a business that wants to be around for the
next hundred years had better love change. The most important mandate
for a manager in a dynamic company is to instigate change.  In his book
'The Beak of the Finch' Jonathan Weiner talks about an insect that was
found preserved in amber. The specimen, millions of years old, is
identical in appearance to that species living today – with one big
difference. The present-day insect had developed the ability to shed
its legs and regenerate new ones after touching plants covered with
pesticides.  Surprisingly, this ability has evolved just since the time
of World War II, when pesticide use began.  The lesson to be learned is
that evolution (change) doesn't happen without stress, and it can
happen quickly."

He goes on to say:

"Just as doing risk sports will create stresses that lead to bettering
of one's self, so should a company constantly stress itself in order to
grow.  Our company has always done its best work whenever we've had a
crisis.   I've never been so proud of our employees as in 1994, when
the entire company was mobilized to change over from using traditional
cotton to organically grown by 1996.  It was a crisis that led to
writing down our philosophies.  When there is no crisis, the wise
leader or CEO will invent one.  Not by crying wolf but by challenging
the employees with change.
As Bob Dylan says, "He not busy being born is busy dying."
New employees coming into a company with a strong culture and values
may think that they shouldn't rock the boat and shouldn't challenge the
status quo.  On the contrary, while values should never change, every
organization, business, government, or religion must be adaptive and
resilient and constantly embrace new ideas and methods of operation."

Yvon-chouinard-surfing


-Yvon Chouinard, founder and owner of Patagonia.

This relates to the quote frequently ascribed to Charles Darwin (whose bicentennial is currently being celebrated by an exhibition at the Natural History Museum):

"It is not the strongest or most intelligent of the species that survive, but those that are most responsive to change."

Charles_Darwin_01


Sounds like a good frame of mind in which to approach a year that will certainly be challenging and in which some species of business are already becoming extinct. The values and principles of W+K won't change but we'll certainly need to adapt to thrive in the times ahead.