anna, jade and luca ‘go public’
We
are now into the 7th week of the Nokia Supernova 'somebody else's phone' campaign, and there has
been a new element added to enable greater interaction from fans.
The site is now in 'Public Mode', which is allowing fans of the campaign to SMS, MMS and voicemail
the characters and, in most cases, receive a personalised response to
their mobile.
These sent and received messages also appear in on the
microsite in real time, thus allowing fans to play a really active and
rewarding part in the soap operas that they have been following for the last few weeks,
and building on the high level of interaction already offered by the Facebook pages.
Over the coming three
weeks fans will be able to advise the characters on their pressing
issues, influence their stories, give them hints about what they think
might happen in the future, and even tell them when they think they're doing the wrong thing.
The phone numbers of each
characters (below) are displayed on their Facebook pages, and are
leaked on the microsite when the characters SMS/MMS the Public.
Anna: +447595780370
Jade: +8613818811424
Luca: +13232189629
You can get involved, text the characters anything you like, and wait and see what you get back!