A post by Clare Lovett of Spitalfields Music, with whom we've just done some work on a rebranding project.

I work for Spitalfields Music as the Programme Director for
Learning and Participation and this was my second experience of a re-branding
process, and entirely different!  Anticipating long and involved meetings
with circular discussions I initially approached the offices with
trepidation.  Differences started from right inside the front door, with
an exceptional reception area and very friendly staff, in fact over the course
of the project there was always something new to discover in the offices! 

 Things I remember about working with W+K

• Strange Russian dolls in
  the amazing reception area
• Socks, socks and socks
• Fun and concentrated
  atmosphere
• Inventive approaches
• Waving my arms in the air
  to keep the lights on in the meeting room
• Laughing
• Design/project research
  wall in the stairwell
• Cake
• Great concepts and
  solutions
• Eagerness to try something
  different
• Regularly going one step
  beyond
• Rapid and pragmatic
  responses
• Lots of special attention

The project took place in a very short space of time and was
an amazing experience, and great to get to know such a wonderful bunch of
creative people.  The new branding is a creative project in itself and has
inspired us to think of new ways for people to encounter Spitalfields
Music.  And it’s just the start.

So here's the new logo created by W+K for Spitalfields Music (viewfinder using traditional
and modern typefaces to show glimpses of the Spitalfields area and the
musical instruments). Spot the Brick Lane graffiti and the Gherkin in there
along with a guitar fret-board, a trumpet and a microphone.

There are a few things happening under the Spitalfields Music umbrella in the next week. Find out more about open rehearsal events and singing bus stops in the Spitalfields Opens Up listings.