There have been some nice ideas in the promotional campaign for the new Ben Stiller movie, Tropic Thunder. I like the fact that Booty Sweat energy drink has been launched as an actual product.
But what were on earth were they thinking of with the lead quote on the poster? "One of the best-shot comedies ever made"? "Best shot"?! Now, I'm as much of a snobbish cineaste as the next Renoir regular, but "well shot" screams "not funny" to me. Which is not what we want from Stller and Black.
Coming soon to a movie poster near you (not): "Bergman and Nkyvist don't turn off the funny hose for the whole four and a half hours!"
(And anyway, I haven't seen it, but I bet Tropic Thunder isn't better shot than Manhattan.)