According to UTalkMarketing, the Honda Accord ‘Jump’ ad is the people’s choice. Well, this week, anyway.

They say:

The ad from Wieden + Kennedy followed the first ever live
TV commercial which was aired on Channel 4 and labelled an ‘ad-vent’ –
an innovative advertising event.

The
ad came tops in the UTalkMarketing People’s Choice – our weekly poll,
held in collaboration with OMD Snapshots where we ask 1,000 members of
the public to vote for their favourite adverts currently in the
marketplace.

It received almost one-quarter (24 per cent) of the
votes, placing it ahead of the first runner-up, when participants were
asked, ‘Which of the adverts made you want to buy the product or
service advertised?’

Let’s hope all those 24% put their money where their survey response is and get down their local Honda dealer and buy an Accord, sharpish.