Wieden + Kennedy's managing directors met this week in Sun Valley, Idaho to review things, make plans and shoot stuff.

Global COO Dave Luhr explains 'What I expect from a strong MD'. It's a long list, the full details of which cannot be divulged, but it includes fluency in five languages, an HGV driving licence and dexterity in making funny balloon animals.                                   

Later that day the MDs were equipped with shotguns and had the opportunity to shoot at under-performing employees.

Above foreground: Tom Blessington (MD Portland). "What happens in Sun Valley stays in Sun Valley."                                                                         

Above: Kel Hook (MD Shanghai).

The group prepares to dine on elk.  On far right: Trish Adams (MD W+K Tokyo).                           

Lee Newman (MD Amsterdam) and Claudia Valderrama (global FD). "This is not a sustainable model."

Claudia and Dave.                                                     

Mohit (MD Delhi) "This is such a magical place" and Renny (Global Director of Digital Strategies).

Renny managed to procure a pudding that matched his shirt in such a way as to make pudding and clothing virtually indistinguishable.                                          

No sporting event in Sun Valley is complete without a few rounds of Big Buck Hunting.

Above: Buz (MD W+K New York) takes careful aim.
Below: the unfailingly competitive Luhr demonstrates the utterly engrossed approach that became known as, "Oh my God! The zombies are attacking the house!"