Our pitch for the COI/Department of Health anti-obesity campaign is tomorrow. Pitch timing means that, as well as several weeks of development up until now, the team spent the sunny bank holiday weekend working away in a sweaty basement. Do the laws of physics prevent any pitch being finished ahead of the
night before the presentation so that everyone can go home on time and
rest? In my experience, at any agency I’ve worked at, it seems that
way.

24 hours to go now…tension mounting, but panic hasn’t set in yet. That usually comes at around, oh, 2.00 am.

Sam Heath (creative) runs through work with Kim (CD).