nike live
Behind the scenes on set last night, prior to filming.
recording of Nike Live: The Cesc Fabregas Show in front of a live studio audience in Wembley.
It’s a one-off TV event celebrating the success of the young Arsenal star. Over 7 months in the making, it was a big number. One of the biggest
projects that Nike UK has ever undertaken, while it was hard work
– in true Nike style – it shows their determination to push for and develop
truly creative, innovative work. The initial idea came from AKQA and has been developed in partnership between them, W+K London, Attention Seekers and, of course, Nike UK. The atmosphere last night was electric – with 600 hundred young arsenal fans hailing Fabregas and Arsene Wenger.
From a communications perspective,
this is just the start. We have already created and seeded key pieces of content seeded to
some of the most influential bloggers in football. See below for a couple of sample clips.
this is just the start. We have already created and seeded key pieces of content seeded to
some of the most influential bloggers in football. See below for a couple of sample clips.
We’ll release
further pieces from last night’s live show to drive traffic back to the main
hub so as you can download / watch the show in chapters from the site, which is at http://www.skysports.com/nikelivefabregas/.
The full-length show featuring Cesc, Wenger, star guests and, er, Cesc’s mum and dad, will be broadcast on Sky Sports from next week.
The audience waits for the show to start.
Interview with the man himself. Below: a couple of the viral / teaser pieces created by W+K: