Welcome to Optimism by name and nature, the Wieden + Kennedy blog is a nice look at life in a trendy advertising agency. It’s on-brand and does a good job of marketing W+K.

So says this week’s Campaign magazine. And here is another trendy post from London’s fashionable East End.

Above: Neville (apparently a hypochondriac but he did get a nasty infection in his foot) and Emily (a little bit apprehensive about how mum will react to the new lip piercing.) Emily claimed this was the first time she’d ever been for a curry.

Below: Ben. (Remarkably, and somewhat alarmingly, Ben eats McDonald’s for lunch almost every day.)