Stories in The Guardian and The Times yesterday about Honda’s Asimo robot debuting as a conductor. He led the Boston Symphony Orchestra in a performance of ‘The Impossible Dream’.

The Guardian said, ‘Asimo wowed the audience and even impressed some of the musicians. "The
movements are still a little stiff, but very humanlike, much more fluid
than I thought," said bassist Larry Hutchinson.’

The Times reported: “It is absolutely thrilling to perform with the Detroit Symphony Orchestra,”
said Asimo, when the performance was over. “This is a magnificent concert
hall.”

The musicians themselves seemed to enjoy the experience. “The nice thing about
this conductor is that it always does the same thing twice,” said one
trumpeter.

Quite gratifying for us that Asimo chose to conduct The Impossible Dream, as it neatly brings together two strands of the work Wieden + Kennedy has developed for Honda UK.