Comix fans will know that Alan Moore’s Watchmen is one of the most critically acclaimed graphic novels of all time.
It’s currently being made into a film and the director Zack Snyder has had a cool idea: he’s asking fans to create fake advertising to be used in the background of the film.
An interesting new spin on user-generated content. And a great way to start spreading fanboy buzz while the film’s still in production.

You can watch director Zack Snyder explaining the thing on a Watchmen YouTube channel here.

Will be interesting to see how many people actually take part. The quality of the ads that you can see on YouTube so far is, er, not high. Here’s one: