This is Jenny Owen. She has joined Wieden + Kennedy London as a Planner with special expertise in, and  responsibility for, youth culture.

Here’s some insight into Jenny’s background:

She graduated with a fashion marketing degree in 2000, and
went on to become a producer. She taught at
University for a year whilst writing a book (which she still hasn’t had
time to finish…) before joining Nike UK as their Consumer Insight and
Ideation Manager, working with the brand globally on new products and
initiatives. After several years at Nike she joined PR
agency Edelman as Head of Brand Culture and Insights, whilst continuing
to consult for Nike Inc.  As well as working for us, Jenny now runs her own youth consultancy – Ruby Pseudo. For more info on this, see the Ruby Pseudo blog. As PSFK said, ‘If you want to know what the kids are up to, who do you ask? Miss Ruby Pseudo, of course.’

Through Ruby Pseudo, Jenny
has plans for a documentary series – shot and directed by young people –
as well as a series of talks with key figures in industry
(aimed at the youth who wouldn’t otherwise have chance for a Q&A
with people of this calibre) to help promote confidence in our
media-bludgeoned youth. As W+K’s Youth Culture Planner she’s now working
with clients like Nokia and – of course – Nike. She is
also the English Editor of French-based magazine Yummy, and writes for Clash magazine as well as various blogs. Jenny remains adamant she’ll finish her book…one day soon. But with all that on the go it’s hard to see when she’ll find the time.