Nerd alert: this is Jason Clement, our new Director of Search. You can check out Jason’s blog ‘The Real Jason Clement’ here. He needs the hits in order to differentiate himself from the other Jason Clement. Jason’s message for readers of Welcome to Optimism: use CSS. (Cascading style sheets.) I initially thought this was a reference to CSS, the Brazilian dance-punk band.

Jason explained why Cascading Style Sheets are a lot more interesting than the band behind "Music is my hot hot sex". Clearly, I have a lot to learn about search optimisation.