Today’s Daily Mirror (among many other papers) picked up on our tactical Nike work last night at the Man Utd game. Ronaldo scored two goals, taking his tally to 33 goals in 37 games, meaning that he is the first Manchester United player to overtake George Best’s record. The Mirror says, "The digital advertising boards around the perimeter of the Old Trafford pitch provided the most fitting tribute to the brilliance of Cristiano Ronaldo, simply stating ‘Best since Best’. Those at United and Nike who came up with the advertising tribute hoarding to Ronaldo, who last night beat George Best’s United record of 32 goals from a winger in a season, must have known something we didn’t."

United, Nike and Wieden + Kennedy, that is.