According to a report in The Guardian, the latest edition of the Lonely Planet Guide to London advises visitors to the capital to forsake the fleshpots of the west end for the asymmetric haircuts, absurdly skinny jeans, tiny bicycles and overpriced string and bucket vendors in the hotbed of cutting edge creativity that is London’s east end.

‘The lure of the West End is crumbling in the face of the East End’s
emergence, thanks in part to its trendier bars and popularity with
creative types.

The guide raves about "supercool Hoxton Square" and "fantastic Brick
Lane", and rates Clerkenwell, Shoreditch and Spitalfields as "London’s
most creative and exciting districts".

The shift towards areas such as Hackney, Dalston, Shoreditch and
Spitalfields, (leads) Lonely Planet to proclaim that the future
"belongs to the east".’

What with Nathan Barley, Shoreditch House and now Lonely Planet, this must be the final nail in the coffin for any idea that Shoreditch was still cool. The touring goths of the world will forsake Camden market for the Truman Brewery and it’ll look like the closing scenes of Lord of the Rings round here of a weekend. Clearly W+K is going to have to move and spearhead the cooling of a new area. Theydon Bois, anyone?