Appearing in a new press ad promoting the British Army zero-to-hero fitness programme in The Guardian: Wieden + Kennedy’s very own heroes (from left to right) Martin, Ronny, Angus, Paul & Anna …for the official zero-to-hero Army fitness
programme. An "homage’ (as we like to say) to the Iwo-Jima flag image.

Their bodies are temples. And they’re well hard so don’t mess with them. Even though Ronny’s in his tights.