The much-loved (by us, anyway) Cravendale Milk cyclist, pirate and cow make their first online appearance with the launch of a new microsite.  The site was created by us at Wieden + Kennedy London and developed by Unit 9, with design and animation by Pic Pic Andre at Nexus Productions. It goes live…er, about now, hopefully. Here: www.milkmatters.co.uk/joinin

On the site you can select any character depicted in the ads, collaborate, interact and play with other visitors, all in the world of Cravendale ads. And you can capture the action to create your own 60 second films.  You get the chance to share the movie-making experience with live visitors on the site and you also have the ability to have a private session with your friends. The films can be sent to friends as well as stored in a gallery of the microsite. 

The idea was to bring the characters to life in a really interactive way. It’s one thing to direct and act out your own scenes, but the spontaneous nature of the site is probably what’s the most interesting thing about it – you never know what to expect or who you’ll meet when you come to the site.

Give it a go and let us know what you think.

The Cravendale TV commercials featuring the animated characters who go to any lengths to get their hands on Cravendale are back on air in new extended  40” versions.  Extra, "directors’ cut"-style footage!