The basement may be flooded with crap but up on the roof the terrace is finished and young creatives scamper, frolic and lounge in the Spitalfields sun, breathing deep of the pub-fug-traffic-exhaust-toilet whiff-cooking-smells-building-site-dust-fumes that constitute the fresh air of a London summer. Here we see Ian Perkins and Sophie Bodoh, cracking a creative breakthrough for a blue-chip brand.

Maybe we should have a bit of a caption competition here for Perky and Sophie could be saying to each other?