Last week we had a little brain storm on the new Nike T90 boot. We were hoping to come up with some fun, tactical executions for the campaign. With great delight, Liverpool fan Darren noticed one of the athletes was Fernando Torres. Torres was on the verge of signing for the mighty Liverpool FC. The next day he officially signed and was handed the No 9 shirt, a shirt with great importance to Liverpool fans – Ian Rush and Robbie Fowler were previous wearers of this famous number 9.
So, to cut a long story short, we wrote an ad, Nike bought it and it went up in Liverpool on Monday.  From concept to live ad in a week.  Not bad.