Ashley’s Vista is a blog about corporate blogs (I think). It says this about us.

‘I have occasionally been reading Wieden + Kennedy’s blog, "Welcome to Optimism" every now and then just to see what’s new in the agency with a bunch of very talented advertisers, and according to one person who I met that works at the agency, describes it as "The shit." ‘

I think it’s very possible that the writer misheard and that the person just described us as ‘shit’. Apparently, as you can also see from the chart above…

‘The purpose of corporate blogging is to create a distribution/syndication platform that helps to build brand identity, support marketing and public relations objectives, and most importantly from a public relations standpoint, to build mutually beneficial relationships with the client and the agent.’
And here we were thinking this was just a bunch of random rubbish about what we’re up to at the moment.