‘Adforum eurosummit’ – there’s an event title to strike fear and dread into the heart. It sounds like the advertising industry equivalent of some sort of G8 conference. But in fact it is a series of meetings organised by Adforum, an agency search and selection specialist, between agencies and the consultants who draw up pitch lists on behalf of clients. The consultants come to Amsterdam from all over Europe and the USA and get to see a number of agencies over a couple of days of meetings. We agencies get to talk about who we are, what we do and show examples of our work in an attempt persuade them they should recommend us. As no actual clients are involved at this stage, I think this is one new business meeting we can blog about without ending up splashed across the pages of the trade press.
We set up our presentation on the top floor of W+K Amsterdam’s new building. The room was a vision in white. But the building is still unfinished, covered in dirt and dust so we had to take our shoes off while setting up so as not to get the white carpet mucky!

Johan was master of IT for the show. It all worked. Mostly.

This is what it looks like to be confronted by 30-odd cynical new biz consultants. ‘Go on then, impress us.’

Dan Wieden spoke about the agency and its values in the way that only he can. When the chart about global billings growth came up he said, ‘You know, I really don’t give a shit about this.’

There was an interesting moment where someone asked, ‘Can you speak about your network?’ Dan misheard this as ‘Your net worth’ and was thrown for a minute. How we laughed.

Neil Christie talked about W+K London and Tim O’Kennedy did the same for Amsterdam.

The consultants were all very polite and seemed to like what we showed them. But it was kind of hard to get a feel for how they rate us in comparison to the others they’re meeting, who include Lowe, Strawberry Frog and Saatchi.

After the talk we took them off on a boat and to a lovely old restaurant for dinner. The full Amsterdam experience.

This is Herve de Clerk of Adforum, the organiser of the event. He assured me that his pics would be posted on their site before ours were up here. He was right.