Visited the Earth Gallery at London’s Natural History Museum yesterday evening for the unveiling of Honda Racing F1 Team’s new car.

The car carries no corporate colours, no advertising and no sponsor logos. Though it does have a rather prominent Red H badge on its nose.

Instead of sponsors’ logos, the car carries an image of the earth seen from space.

The idea is to signify a new approach to Formula One and a desire to demonstrate Honda’s commitment to using its involvement in the sport to raise environmental issues. You can find out more about this at the myearthdream website.

You can read more about the unusual licensing approach that Honda is taking instead of conventional sponsorship in this article from The Guardian.

The car looked very impressive and there was a packed house at the event to see the car and hear presentations from the Chairman of Honda Racing F1 Team: Yasuhiro Wada, the Chief Executive of Honda GP Ltd: Nick Fry, and the Minister for Sport: Richard Caborn. This is a pretty bold an innovative approach to F1 from Honda; it’ll be fascinating to see how it develops.

The crowd included notables such as Jeremy Clarkson, David Bellamy and Linford Christie. Plus leading figures from the world of media, like, er, the W+K Honda team.