Our "St Wayne" ad for Nike (original concept shown above) scooped the "Winner of Winners" award for the UK’s best national newspaper ad of 2006 last night. We also won a further prize, for the same ad, in the category of best combination of media planning and buying. That award was shared with Mindshare.

Here are creative team Chris, Guy and Stu holding up their rather large winners’ cheque. The Milky Bars are on them.

This means that for 2006 we have been recognised for best TV ad (Impossible Dream at British Telly Awards) best poster ("St Wayne" at Campaign Posters) and best press ad. Nice hat-trick.