I posted something on here before about our Honda Cog commercial being available for download at online DVD rental store LoveFilm.com. You can find it here.

(I assure you that the comments on the site about ‘greatest ad ever made’ do not come from Wieden + Kennedy employees pretending to be members of the public.)

Interesting to see that Cog, which they have renamed ‘When things just work’, comes second top rated of all the videos in their viral section, with a user rating of 91%. If we compare this with their top rated movies…

Shawshank Redemption comes top with a customer rating of 86%, 5% behind Cog. The Godfather – usually cited by critics as amongst the finest films of recent years – lags way behind with just 81%.

All of which goes to show how daft quantitative evaluation of such things is.