Interesting piece in The Guardian on Saturday that describes an exchange that took place in a recent presidential press conference.

"Where was that report?" Mr Bush asked.

"In the Guardian newspaper," the reporter said.

"Guardian newspaper? Well, I don’t read that paper often," the president replied.

The article remarks drily, that President Bush joins the ranks of celebrity readers ‘such as the deceased serial killer Harold Shipman’.

Maybe in our work for The Guardian we should consider an ad campaign based on celebrity endorsement?

You can read the full report here.