Scream if you wanna go faster
Yesterday, the Honda team spent the day up in Warwickshire, at a ‘Honda Adrenalin’ day.
Essentially, we got to ride, drive and [insert whatever the boat equivalent is] all the Honda products:
So – we got to push the boat out – metaphorically and literally in some cases, with fast cars, road bikes, off-road bikes, scooters, ATVs, big boats and less big boats. And practice our skid control on a surface that’s 3 times skiddier than black ice. Lots of embracing failure there.
It was a fantastic day, and an experience like that really makes you feel what Honda is all about. Racing is in their blood, and their commitment to and passion for this comes at you at 120mph on a day like that.
Here’s Matt Coombe, Honda’s Marketing Communications Manager, taking a cigarette break from the general 120mph-ness:
It was inspiring, exhilarating and fun. Though not so fun for our shoes:



