In an interesting counterpoint to the post below, Pitchfork reports that Nike has commissioned LCD Soundsystem to create an original workout mix, featuring new music by the band, pieced together like a DJ mix. It’s available as an iTunes download and purportedly based on "an arc designed for running". Pitchfork says:

"LCD Soundsystem have sold out to the greatest American shoe company ever to co-opt popular culture… Okay, "sold out" is harsh, especially considering Nike’s advertising and marketing track record: 1987’s "Revolution" spot by Portland-based ad tycoons Wieden & Kennedy (who’d also worked with Lou Reed for Honda), the "Bo Knows" campaign of the late 80s, Spike Lee as Mars Blackmon wondering how MJ put so much height into his jump ("must be the shoes")– at this point, they’re less stealing from pop culture than contributing to it. And it doesn’t hurt that these campaigns were wildly successful, so if James Murphy and company can condescend to the corporate ranks, far be it from me to cry foul."

Well, that’s a point of view that would enable us ad industry music fans to live with our consciences.