Comment from Tiger Savage of M&C Saatchi, who judged this month’s Anna awards and picked our Yakult ad above as the winner:

"Really love the ads for Yakult. Well executed and a brand name that says it all. The ads exploit the use of small space advertising and in my book would make equally good posters. This execution in particular stands out, probably as it could have been made for me. God bless great clients." 

More info here.