Simon McCrudden, top W+K planner, has started a blog. This is it. He’s set himself the challenge of coming up with an idea a day. Not necessarily a good idea, just an idea. But I do like his thought about "a series of concerts (perhaps called ‘As Influenced by’) where bands played a set list of the 10 or so songs that influenced them most (before obviously playing a set of their own songs). Personally, I would love to hear the White Stripes playing The Stooges, Sonic Youth playing Velvet Underground, or Dylan playing Johnny Cash, to name just a few examples."

I’d like to see Nick Cave doing Leonard Cohen. Or Interpol doing Joy Division.