Sometimes a pitch just keeps on and on for week after week with no decision. (I could be wrong but I still don’t think there’s been an appointment on the Yell pitch from which we were eliminated on June 29th.
http://wklondon.typepad.com/welcome_to_optimism/2006/06/continuing_to_e.html )

And then sometimes, you get a lucky, lucky break and you’re awarded a piece of business without a pitch. That’s what just happened to us with Arla Foods who, following our successful pitch for Lurpak, have awarded us in addition the account for Cravendale, the UK’s leading branded milk. Good feeling. It’s like putting on your cold weather coat for the first time that year and finding you left money in the pocket the previous winter.

Cravendale has been known for the ‘Tastes so good the cows want it back’ campaign from DDB. It’s likley that we’ll be replacing this with a new direction.