In the October issue of Car magazine there’s an interesting profile of Soichiro Honda, founder of the Honda Motor Company and the inspiration behind much of our Power of Dreams campaign for Honda UK.

"’When you run out of dreams there will be no more meaning to life,’ Soichiro once said, sounding a bit like an automotive Yoda. ‘One must keep chasing one’s dream’."

He was a genuinely fascinating man – inventor, enthusiast, iconoclast and visionary. And that spirit still walks the corridors of Honda today, which is what makes them such a joy to work with. If you’re at all interested in him, and he’s an interesting man, it’s worth having a look at the article.

BTW, ‘black nosed weasel’ was the nickname given Soichiro by his blacksmith father, because he spent so much time with his dad in the smithy.