No, not a cheese roll. According to Stefano Hatfield in the Independent today, ‘It is no surprise that in the past week both Lurpak and The Guardian have appointed (W+K) to their lucrative accounts – in both cases after highly competitive pitches…It’s only natural that other clients would want a little piece of the agency behind the biggest brand transformation of recent years.’ (Honda.) Full story is here. Nice to get some positive press.

‘Both new clients appear to be pregnant with creative potential’, he goes on to say. So we’ll just have to wait and see exactly what we give birth to.