We don’t really think of this blog as ‘corporate’. As corporations go, wieden + kennedy is pretty uncorporate. And the idea that anyone could learn how to do anything corporate from watching us is pretty scary. But Welcome to Optimism has been cited as an example of how to do a company blog by SixApart, the people who host this site.  Blimey.

Anil Dash writes:

There’s a lot of healthy and well-justified skepticism about the idea of a corporate blogs, even though many of us take the idea for granted. So we spend a lot of time trying to show people how this Business Blogging thing should be done.

One of the best recent examples is at Wieden + Kennedy London. The communications agency has a fantastic business blog that’s candid, human, and shows a great sense of humor.

The piece highlights the fact that we posted our objectives for the year here and then posted a mid year review of how we were doing here. They reckon this is a good way of sharing the info with staff, clients and community.

Aw, shucks. If you want to find out what you can learn about blogging from the way we do this site you can read the full article here.

One update on those objectives is that since winning Lurpak and the Guardian last week we’ve achieved our new business goal of winning two new like-minded and profitable UK clients.