Yesterday was stage 3 in the 6 month long (so far) pitch for Lurpak. Matt and Ben (above) discuss the merits of key frames for a proposed TV idea, shortly before the presentation. Ben has put a smart shirt on. Matt clearly hasn’t.

Planning: the Next Level. Matt Boffey displays the awesome Cufflinks and Cue-Cards combination that can raise strategic presentations to logic of Vulcan ineluctability and give consumer insights armour-piercing power.

The presentation seemed to go well. We’ll see…