WK12, the experimental ad school at wieden + kennedy Portland, created this artwork using 150,000 drawing pins.

Apparently it took 351 hours. I bet their thumbs hurt.

The message reflects one of W+K founder Dan Wieden’s sayings, "You’re only good to me after you’ve made three tremendous mistakes." (See also our ‘Embrace failure’ sign.) Hence, the 12’s advice to everyone at W+K : Fail Harder.

It looks to be a hell of a thing.