Imitation is the sincerest form of flattery and all that. The concept seems totally random- what exactly is the connection between Rooney/ Nike / the world cup and juice? But the banana swoosh did raise a smile.

It’s actually quite amusing to note some of the excruiatingly tenuous attempts by marketers to link their products to the world cup. A couple of beauties, spotted on a recent walk down the high street: ‘Chocolate’s coming home’ from, I think, Thornton’s and the world cup-themed Rabbit vibrator promotion from Anne Summers.

But even these aren’t as insanely random as Volvo’s bizarre attempt to forge a link between piracy and 4x4s.  Someone was daft enough to suggest a promotion linking the Volvo XC90 to the new Pirates of the Caribbean movie, which means we have the joy of seeing how Disney’s summer ‘blockbuster’ featuring Johnny Depp pretending to be a gay Keith Richards has ‘inspired’ Volvo to bury a car in a big hole. Isn’t it great to see the finest creative minds applied to such worthwhile projects?