Months of work and mega budgets on Honda but what did we actually win a pencil for at D&AD? The agency Christmas card – bin bags printed to look like Christmas puddings, so that when you filled them and put out your christmas rubbish it would bring a bit of festivity to the street. The idea was created by our first team of WK Siders – Tom, Wevs, Orlando and Sarah. We founded WK Side to bring in groups of people from outside the industry and give them a chance to work at an agency. So that they could learn from us and vice versa. It’s fantastic that the first group of Siders, in their 3 months here, managed to come up with an idea that won a pencil – the sort of thing that creative people spend their entire careers chasing, usually unsuccessfully.