We pitched for Arla Foods (Lurpak and Anchor butters) at the end of last week. It’s a big piece of business and we put in a lot of work over the last few weeks. Pitches like this mean working weekends and nights. The last night before the pitch tends to be an all-nighter. With lack of sleep and nourishment provided chiefly by dodgy takeaways, hysteria can set in when trying to assess creative work at around 2.00am. This is Stu and Chris taking us through creative ideas, at some point in the wee small hours of Thursday morning:

Jonathan and Sophie seem to like it:

KIm’s not convinced:

Most (but not all) of the team were home by 3.00-4.00am. A few hours kip, then off up to Leeds for the pitch presentation at the client’s offices. Boffey and Ben debate strategy on the train up to Leeds:

KIm chips in:

Waiting in reception to be called in to pitch. (Start was delayed, so this was a long period of nail-biting.)

We did the pitch. We were last on, following two other agencies, so I guess it had been a long day for the clients. With this in mind, we tried to keep the presentation brief. Though we were all tired, the adrenaline kicked in and it all seemed to go OK. We should hear feedback by the end of this week. Fingers crossed.

The train back down to London that evening. Relaxing with a few cans of Carlsberg and some crisps. Aah, the glamour of advertising. Now for a Big Sleep.