Above we see Wieden + Kennedy’s Matt Gooden introducing students from Bucks College who we briefed to develop ideas for Wieden + Kennedy products.

When we won the ‘Grandy’ advertising award, which carries a cash prize, we thought it would be nice if we could invest some of the money in a scheme that allowed people with creative ideas to make them happen. At the meeting on Friday they presented the prototypes for their products.

Next stage for us is to choose which ones we actually put into production.

Hopefully, we’ll make enough money from selling the products to enable us to fund a similar scheme next year. That’s the plan, anyway.