We held a launch screening for our new Honda Civic campaign yesterday at the Charlotte Street Hotel.

The 120" commercial features a 60-string choir who sing the sounds of the Civic. Creative Director Tony Davidson (above) introduced the ad, which seemed to go down well with an audience of journalists, consultants, contacts and possibly random passers by.

You can watch the ad at our main site here. And if you download the press release from the news section you can get more background on the details of the long and complex production process.

The ad officially breaks tonight during Celebrity Big Brother.