This morning we held a preview event at the Hospital in Covent Garden for our new Honda campaign, the Impossible Dream. The campaign is led by an epic 2 minute film that celebrates Honda’s unique spirit. The film follows a man who lip-synchs the Andy Williams classic ‘The Impossible Dream’, while driving a succession of Honda vehicles from the last 50 years. Each of these vehicles, from the very first 1958 Super Cub to the 1965 F1 Grand Prix winning car, to the 225 bhp Honda Formula 4-stroke powerboat is the product of the impossible dreams of Honda’s engineers.

The two minute spot will be supported by 10 second spots, press ads, a booklet explaining the dream behind each product, and a website explaining more of the story.

The ad breaks on December 2nd, and when it does we’ll post it on our main site https://wklondon.com.

Here are some more pics from the screening.

Ian Armstrong of Honda:

Our P lanning Director, Stuart:

Our Creative Director, Tony , presenting the ad:

The audience:

Simon, the star of the commercial: