Last night was that evening of glittering stars – the Campaign A-List party. Unfortunately it was a bit dark for my camera phone, as you can see.

But I assure you that the great and the glamorous were out in force. The A-List is an elite cadre of the 540-odd most prominent people in the UK’s ad business. Now, given the size of the industry (not big) that sounds like quite a large number for an elite cadre but, shallow folk that we are, we wouldn’t want to be missed off the list. The champagne flowed, backs were slapped and everyone caught up with the friends and rivals they hadn’t seen since the last A-List party.

Things you’re least likely to hear someone say at this do:

‘How’s it going? Actually, we’ve had a shit year at our agency. We’ve lost loads of business, the work’s poor and we’re all at each other’s throats.’

‘Busy? No, I’ve not had much on recently. Been a bit boring really.’

It’s a confidence game, and there’s plenty of that on display.