Obviously at Wieden + Kennedy we try not pay too much attention to what’s written in Campaign magazine, but there’s a wee thing I spotted in an article about ‘America’s Most Wanted’ – the five most innovative creatives in the US, which gave me a warm feeling.

‘For Tracey Wong (Creative director of Wongdoody) there is one role model. “I believe we are all disciples of Bill Bernbach,” he says…. Yet Chuck McBride’s (CD of TBWA/Chiat Day North America) inspiration comes from W+K London. ‘I guess we Americans are just trying to measure up to the blokes that work on Honda.'”

Blimey. Our blokes should be proud.