Now, I didn’t know we had 5 rules here at wieden + kennedy, but I’ve learned that we do from ‘Good morning thinkers’, the weblog of Joyce Wycoff of Innovation Network.

The rules are:

– Act stupid (You can see more about this one at ‘walk in stupid’ below.)

– shut up

– Always say yes

– Chase talent

– Be fearless

You can read more at http://thinksmart.typepad.com/good_morning_thinkers/2005/05/5_rules_from_wi.html?

Scarily enough, Joyce quotes Men’s Health magazine as her source for these rules, so maybe if we all start following them we’ll have six-pack abs in eight weeks.